Our DNA
Our Science Sets Us Apart
Research-based solutions that open doors to new possibilities
The science behind Emergenetics uncovers new and unexpected ways of understanding and interacting with the people who are a part of your world.
When evaluating the universe of personality assessments, Drs. Geil Browning and Wendell Williams recognised that there was a gap. While some of the tools provided valuable information, none seemed to make a connection between human behaviour and thinking styles, which resulted in an incomplete representation of an individual. They were determined to build a more comprehensive, yet easy to understand tool to empower people to appreciate their inherent strengths and the assets of others.
Working with a wide body of academic literature covering personality, psychology and neuroscience and testing their theory with more than 10,000 individuals, their findings were subjected to rigorous statistical analysis. The resulting 100-question survey meets the Standards for Educational and Psychological Testing.
In their research, they discovered that seven characteristics were universally applicable to all humankind, which become the Emergenetics Attributes:
Behavioural Attributes
Expressiveness
Assertiveness
Flexibility
Thinking Attributes
Analytical
Structural
Social
Conceptual
To ensure our science remains reliable and valid, a subset of our raw data is converted to global norms that we review biennially.